Stratcom announces expansion to the UK, partners with Pure Associates

July 3, 2012

Alliance Brings the Best of UK and North American
expertise to Charities and Non-profits

June 27, 2012

VANCOUVER — Strategic Communications Inc. (Stratcom), a leading provider of services to the non-profit sector, announced Tuesday it will be expanding to the UK by forming a strategic alliance with Pure Associates, a UK telephone fundraising agency. Stratcom and Pure will run programs from Pure’s Brighton call centre and Stratcom’s call centres in Toronto and Vancouver.

Stratcom will also establish a stand-alone London office to support its efforts with Pure and will sell and deliver additional services to UK and European clients such as polling, communications, advocacy and political campaign strategy, and engagement tools for campaigns and fundraising.

The two companies will offer an expanded suite of services to the clients of both firms including outbound fundraising, inbound call services, engagement tools such as Telephone Town Halls, new donor acquisition programs and micro-targeting. Stratcom and Pure will also work together on developing new products and technology for the benefit of their clients.

“We are fortunate to have found such excellent partners in Pure. Pure has a ten year track record of ethical and successful fundraising, top results, and an excellent management team,” said Stratcom CEO Bob Penner. “This international alliance will combine the knowledge and experience on two continents benefiting all of our clients, as well as expanding capacity, capabilities, and time zone coverage.”

Pure Managing Director Jon Eserin welcomes Stratcom as its new international partner: “We are excited to have a successful firm such as Stratcom join with us, and to build our services and effectiveness to the charitable sector. This partnership should be very beneficial. It will allow us to share expertise and to compliment each other’s core competencies. Both agencies’ clients will gain as a result of the synergies generated.”

Pure specializes in telephone fundraising. The organization provides a host of tailored development, acquisition and inbound telephone products on behalf of its clients. Pure offers fully integrated email, SMS, and data services to support its core telephone fundraising activities. The company works with over sixty clients including well known UK charities such as Cancer Research UK and Diabetes UK, as well as major international organizations such as WWF, Save the Children and the World Society for the Protection of Animals.

Stratcom is an award-winning consulting firm that creates and implements innovative and integrated campaign and fundraising strategies for non-profit organizations. Stratcom’s client base covers a wide range of non-profit sectors, including health, environmental, international aid and development, advocacy, politics, and the arts. Their client list includes some of Canada’s most prominent charitable and non-profit organizations including the Heart and Stroke Foundation of Canada, The Association of Fundraising Professionals, The David Suzuki Foundation and Oxfam. The organization also creates and implements campaigns, conducts opinion research and evaluations for clients such as Greenpeace International, the Pew Charitable Trust, the Canadian Labour Congress and political candidates.

For more information contact:

Corinne Berman
(416) 537-6100 x68
or 02033 180 558 x68

Pure Associates
Matt Goulson
01273 810047

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